As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in Italy, both among women and men, with 74 and 78.6 percent, respectively. On average, YouTube advertising reached 76.3 percent of adults from the country.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Reach of social media advertising in Italy as of February 2025, by platform and gender [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/1458089/social-media-advertising-reach-gender-italy/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Italy as of February 2025, by platform and gender." Chart. February 25, 2025. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/1458089/social-media-advertising-reach-gender-italy/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Italy as of February 2025, by platform and gender. Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/1458089/social-media-advertising-reach-gender-italy/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Italy as of February 2025, by Platform and Gender." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1458089/social-media-advertising-reach-gender-italy/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Italy as of February 2025, by platform and gender Statista, https://www.statista.com/statistics/1458089/social-media-advertising-reach-gender-italy/ (last visited June 13, 2025)
Reach of social media advertising in Italy as of February 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1458089/social-media-advertising-reach-gender-italy/
