Social media ad reach in Italy 2025, by platform & gender

Published by
Michele Majidi,
Apr 14, 2025

As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in Italy, both among women and men, with 74 and 78.6 percent, respectively. On average, YouTube advertising reached 76.3 percent of adults from the country.

Reach of social media advertising in Italy as of February 2025, by platform and gender

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Release date

February 2025

Region

Italy

Survey time period

as of February 2025

Age group

18 years and older

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Statistics on " Digital advertising in Italy "

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Other statistics that may interest you Digital advertising in Italy

Overview

4

Overview of the Italian market

5

Formats

6

Mobile

3

Social media advertising

6

Consumer attitudes

6

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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