As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in Ireland, both among women and men, with 88.5 and 89.5 percent, respectively. Meanwhile, Pinterest ads reached over 70 percent of women and little more than 20 percent of men, whereas X ads reached almost 60 percent of men and less than 30 percent of women in Ireland.
Reach of social media advertising in Ireland as of February 2025, by platform and gender
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Reach of social media advertising in Ireland as of February 2025, by platform and gender [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/1458155/social-media-advertising-reach-gender-ireland/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Ireland as of February 2025, by platform and gender." Chart. March 3, 2025. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/1458155/social-media-advertising-reach-gender-ireland/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Ireland as of February 2025, by platform and gender. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/1458155/social-media-advertising-reach-gender-ireland/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Ireland as of February 2025, by Platform and Gender." Statista, Statista Inc., 3 Mar 2025, https://www.statista.com/statistics/1458155/social-media-advertising-reach-gender-ireland/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Ireland as of February 2025, by platform and gender Statista, https://www.statista.com/statistics/1458155/social-media-advertising-reach-gender-ireland/ (last visited May 11, 2025)
Reach of social media advertising in Ireland as of February 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: https://www.statista.com/statistics/1458155/social-media-advertising-reach-gender-ireland/
