Social media ad reach in the United States 2025, by platform

Published by
Christopher Ross,
May 22, 2025

As of early 2025, advertising on LinkedIn had the highest reach in the United States among the presented social networks, with **** percent. YouTube and Facebook followed, with **** and **** percent, respectively.

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Reach of social media advertising in the United States as of January 2025, by platform

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Release date

February 2025

Region

United States

Survey time period

as of January 2025

Age group

18 years and older

Special properties

among internet users

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Statistics on " Social media marketing in the United States "

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Other statistics that may interest you Social media marketing in the United States

Overview

7

Creators

6

Artificial intelligence use

6

Consumer insights

8

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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