As of early 2025, among the presented social networks, advertising on YouTube had the highest reach in the United States, both among women and men, with **** and **** percent, respectively. On average, YouTube advertising reached **** percent of U.S. adults.
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DataReportal, & We Are Social, & Meltwater. (February 25, 2025). Reach of social media advertising in the United States as of January 2025, by platform and gender [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in the United States as of January 2025, by platform and gender." Chart. February 25, 2025. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in the United States as of January 2025, by platform and gender. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in The United States as of January 2025, by Platform and Gender." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in the United States as of January 2025, by platform and gender Statista, https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/ (last visited June 04, 2025)
Reach of social media advertising in the United States as of January 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/1458160/social-media-advertising-reach-gender-united-states/
