As of early 2025, advertising on Instagram reached over ** percent of adult women in Brazil. Among male adults, the share stood at **** percent – therefore, below YouTube's ad reach among Brazilian men, which stood at nearly ** percent.
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DataReportal, & We Are Social, & Meltwater. (March 3, 2025). Reach of social media advertising in Brazil as of February 2025, by platform and gender [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Brazil as of February 2025, by platform and gender." Chart. March 3, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal, We Are Social, Meltwater. (2025). Reach of social media advertising in Brazil as of February 2025, by platform and gender. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Brazil as of February 2025, by Platform and Gender." Statista, Statista Inc., 3 Mar 2025, https://www.statista.com/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Brazil as of February 2025, by platform and gender Statista, https://www.statista.com/statistics/1458196/social-media-advertising-reach-gender-brazil/ (last visited June 24, 2025)
Reach of social media advertising in Brazil as of February 2025, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, March 3, 2025. [Online]. Available: https://www.statista.com/statistics/1458196/social-media-advertising-reach-gender-brazil/
