Media value of sports sponsorships in the U.S. 2024

Published by
Christina Gough,
Feb 17, 2025

The Los Angeles Dodgers' brand sponsorship with Guggenheim Partners was worth an estimated 46.68 million U.S. dollars in terms of the media value of the live broadcast exposure received by the sponsor in 2024. Meanwhile, Chase's sponsorship with the New York Knicks generated an estimated 33.07 million U.S. dollars in media value.

Most valuable sports sponsorships in the United States in 2024, by media value (in million U.S. dollars)

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Release date

December 2024

Region

United States

Survey time period

2024

Supplementary notes

Quality Index Media Value is the media value of the live broadcast exposure received by the sponsor.

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Topics

Sports sponsorshipSporting goods industry in the U.S.NFLNational Basketball Association (NBA)Major League Baseball (MLB)
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