Traditional advertising and marketing spending worldwide 2022-2024

Published by
J. G. Navarro,
Jun 24, 2025

In 2024, traditional advertising and marketing spending worldwide surpassed *** billion U.S. dollars, up from little more than *** billion dollars a year earlier. Meanwhile, projections indicated that online and offline advertising and marketing combined global revenues will exceed **** trillion dollars in 2025.

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Traditional advertising and marketing spending worldwide from 2022 to 2024 (in billion U.S. dollars)

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Release date

January 2025

Region

Worldwide

Survey time period

2022 to 2024

Supplementary notes

* Statista calculated the figure based on the source's data.

Data preceding 2024 comes from an earlier release.

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