In 2024, marketing spending worldwide grew by approximately 9.4 percent. Meanwhile, global advertising expenditure rose by 7.9 percent. On average, advertising and marketing spend worldwide increased by 8.7 percent.
Annual change in advertising and marketing spending worldwide in 2024
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PQ Media. (January 31, 2025). Annual change in advertising and marketing spending worldwide in 2024 [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media. "Annual change in advertising and marketing spending worldwide in 2024." Chart. January 31, 2025. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media. (2025). Annual change in advertising and marketing spending worldwide in 2024. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media. "Annual Change in Advertising and Marketing Spending Worldwide in 2024." Statista, Statista Inc., 31 Jan 2025, https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
PQ Media, Annual change in advertising and marketing spending worldwide in 2024 Statista, https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/ (last visited April 21, 2025)
Annual change in advertising and marketing spending worldwide in 2024 [Graph], PQ Media, January 31, 2025. [Online]. Available: https://www.statista.com/statistics/1459186/change-advertising-marketing-spending-worldwide/
