Team sponsorship revenue of major sports leagues in North America in 2024

Published by
Christina Gough,
Mar 6, 2025

In the 2024 season, roughly 2.5 billion U.S. dollars of the total revenue generated in the NFL was through team sponsorships. Meanwhile, 665 million U.S. dollars of the MLS's total revenue generated in that season was from team sponsorships.

Team sponsorship revenue of major sports league in North America in 2024 (in billion U.S. dollars)

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Release date

February 2025

Region

North America

Survey time period

2024

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Topics

Sports brandsSporting goods industry in the U.S.NFLNational Basketball Association (NBA)Soccer
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