During a survey carried out among senior management and owners of marketing services businesses from the United Kingdom, 36 percent of respondents stated that they had turned down work from a client due to lack of fit with their ESG credentials. For 14 percent of the interviewed, the lack of fit was a factor in the decision making process.
Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024
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Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024
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among senior management and owners of marketing services businesses from UK-based companies
Supplementary notes
The source does not provide information about the type of survey used, the number of respondents, or the date of survey. The date used in the data set is the publication date.
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Moore Kingston Smith. (January 31, 2024). Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024 [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1459942/marketers-work-esg-uk/
Moore Kingston Smith. "Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024." Chart. January 31, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1459942/marketers-work-esg-uk/
Moore Kingston Smith. (2024). Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024. Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1459942/marketers-work-esg-uk/
Moore Kingston Smith. "Share of Marketers Who Turned down Work from a Client Due to Lack of Fit with Their Environmental, Social and Corporate Governance (Esg) Credentials in The United Kingdom (Uk) as of January 2024." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1459942/marketers-work-esg-uk/
Moore Kingston Smith, Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024 Statista, https://www.statista.com/statistics/1459942/marketers-work-esg-uk/ (last visited May 12, 2025)
Share of marketers who turned down work from a client due to lack of fit with their environmental, social and corporate governance (ESG) credentials in the United Kingdom (UK) as of January 2024 [Graph], Moore Kingston Smith, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1459942/marketers-work-esg-uk/
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