During a fall 2023 survey carried out among U.S. marketers who worked with Instacart Ads, 50 percent of respondents rated the network's targeting effectiveness as excellent or very good. Return on investment (ROI) generated by Amazon DSP was deemed excellent or very good by 28 percent of responding marketers.
Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator
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Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator
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Path to Purchase Institute. (February 6, 2024). Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. "Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator." Chart. February 6, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. (2024). Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute. "Marketer Assessment of Instacart Ads in The United States as of October 2023, by Key Performance Indicator." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
Path to Purchase Institute, Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator Statista, https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/ (last visited May 07, 2025)
Marketer assessment of Instacart Ads in the United States as of October 2023, by key performance indicator [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1460307/marketer-assessment-instacart-ads/
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