E-commerce user preferences for generative AI tools 2024

Published by Statista Research Department, Apr 17, 2025

In 2024, 43 percent of consumers familiar with generative AI in online shopping used chatbots to answer queries. Other popular uses of generative AI in e-commerce included tailored loyalty programs, automated summaries of product reviews, and user-generated social media posts.

Consumer preference for generative artificial intelligence (Gen AI) tools in e-commerce in 2024

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Release date

January 2025

Region

Worldwide

Survey time period

October and November 2024

Number of respondents

12,000 respondents

Age group

18 years and older

Supplementary notes

Consumers who are aware of the use of generative AI in shopping experiences in 12 countries across North America, Europe, and Asia–Pacific.

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Overview

4

Level of implementation

6

Business adoption

7

Consumer behavior

8

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Topics

Artificial intelligence in e-commerceArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing Artificial intelligence use in media and entertainmentArtificial intelligence (AI) use in marketing in the UK
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