As of January 2024, huge LinkedIn accounts, those with between 50 thousand and 55 thousand followers, had the highest average number of shares regardless of the content format. For big accounts, those with between 10 thousand and 50 thousand followers, video posts were shared an average of 3.97 times, and images were shared 3.36 times.
Average number of shares per post type on LinkedIn as of January 2024, by account size
Characteristic
Carousel
Image
Text
Video
Tiny
0.48
0.32
0.24
0.36
Small
1.05
0.99
0.62
1.14
Medium
1.98
1.89
0.9
2.21
Big
3.97
3.36
1.6
3.82
Huge
5.99
6
3.55
6.88
0510152025
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Metricool. (February 22, 2024). Average number of shares per post type on LinkedIn as of January 2024, by account size [Graph]. In Statista. Retrieved June 04, 2025, from https://www.statista.com/statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool. "Average number of shares per post type on LinkedIn as of January 2024, by account size." Chart. February 22, 2024. Statista. Accessed June 04, 2025. https://www.statista.com/statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool. (2024). Average number of shares per post type on LinkedIn as of January 2024, by account size. Statista. Statista Inc.. Accessed: June 04, 2025. https://www.statista.com/statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool. "Average Number of Shares per Post Type on Linkedin as of January 2024, by Account Size." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1460670/linkedin-number-shares-post-type-account-size/
Metricool, Average number of shares per post type on LinkedIn as of January 2024, by account size Statista, https://www.statista.com/statistics/1460670/linkedin-number-shares-post-type-account-size/ (last visited June 04, 2025)
Average number of shares per post type on LinkedIn as of January 2024, by account size [Graph], Metricool, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1460670/linkedin-number-shares-post-type-account-size/
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