Private label packaged food product launches in the U.S. by company 2019-2023

Published by
T. Ozbun,
Apr 17, 2024
Aldi, due to its nature as a discounter chain, was the leading company in the U.S. in terms of packaged food private label product launches, with 2,806 launches between 2019 and 2023. Target followed with 2,392 store brand product launches.

Number of packaged food private label products launches in the United States between 2019 and 2023*, by company

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Release date

December 2023

Region

United States

Survey time period

2019 to 2023

Supplementary notes

*Until October 2023

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Private label food market in the U.S.Private label market in the U.S.Private label market in the UKPrivate label market in Italy
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