During a November 2023 survey carried out among retail marketers from across the globe, 72 percent stated they were expecting to increase their social media advertising spending in 2024; 63 percent were planning to increase their digital display and/or digital video budgets.
Expected change in advertising spending in the retail industry worldwide in 2024, by medium
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Expected change in advertising spending in the retail industry worldwide in 2024, by medium
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Mediaocean. (January 31, 2024). Expected change in advertising spending in the retail industry worldwide in 2024, by medium [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean. "Expected change in advertising spending in the retail industry worldwide in 2024, by medium." Chart. January 31, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean. (2024). Expected change in advertising spending in the retail industry worldwide in 2024, by medium. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean. "Expected Change in Advertising Spending in The Retail Industry Worldwide in 2024, by Medium." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1460900/change-retail-ad-spend-worldwide/
Mediaocean, Expected change in advertising spending in the retail industry worldwide in 2024, by medium Statista, https://www.statista.com/statistics/1460900/change-retail-ad-spend-worldwide/ (last visited May 08, 2025)
Expected change in advertising spending in the retail industry worldwide in 2024, by medium [Graph], Mediaocean, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1460900/change-retail-ad-spend-worldwide/
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