With his extravagant challenges and elaborated stunts, Mr. Beast (Jimmy Donaldson) is the most renown content creator online. The American YouTuber was the top-earning creator worldwide, with an estimated revenue of 85 million U.S. dollars for the year. Stand-up comedian and internet personality Matt Rife was estimated to have generated approximately 50 million U.S. dollars, respectively. YouTuber and producer Dhar Mann followed, with revenues of 45 million U.S. dollars in 2024.
Estimated annual earnings of social media and video creators in 2024
(in million U.S. dollars)
According to the source: "TForbes estimated each creator's gross earnings between June 2023 and June 2024. We count earnings, not equity held in public and private companies. [...]"
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Forbes. (January 24, 2025). Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1461193/creators-monetization-earnings/
Forbes. "Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars)." Chart. January 24, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1461193/creators-monetization-earnings/
Forbes. (2025). Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1461193/creators-monetization-earnings/
Forbes. "Estimated Annual Earnings of Social Media and Video Creators in 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Jan 2025, https://www.statista.com/statistics/1461193/creators-monetization-earnings/
Forbes, Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1461193/creators-monetization-earnings/ (last visited June 05, 2025)
Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars) [Graph], Forbes, January 24, 2025. [Online]. Available: https://www.statista.com/statistics/1461193/creators-monetization-earnings/
