Barriers to selecting streaming content according to consumers in the UK 2023
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In 2023, more than half of UK video streaming consumers felt overwhelmed by the amount of content choices available on streaming platforms. Moreover, 33 percent of consumers were confused about where to find content, while 21 percent of viewers had trouble selecting video streaming content due to not knowing how to have a correct subscription. This highlights certain barriers being a problem for viewers trying to pick something to watch these days.
