Number of products sold on TikTok Shops worldwide 2024, by category

Published by
L. Yltävä,
Jan 16, 2025

In 2024, the beauty and personal care category dominated global TikTok Shop sales, with approximately 370 million items sold. TikTok Shops specializing in womenswear and underwear followed, which sold nearly 285 million products. Food and beverages, home supplies, and fashion accessories completed the top five product categories by sales volume across TikTok Shops worldwide.

Number of products sold on TikTok Shops worldwide in 2024, by category (in millions)

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Release date

January 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

The source tracks more than 10,000,000 online stores, 2,500 software programs, 150 platforms and 1,000 store themes.

The source does not provide a date of survey or release. The date given is that of last access.

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Overview

6

Product categories

8

Competitors

6

TikTok users

8

Marketing and brands

8
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