Global pay TV subscription trends are shifting, with emerging markets like Indonesia leading the global pay TV subscription growth ranking, with a substantial
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million customer increase between 2022 and 2028. Nigeria and Pakistan followed closely behind, indicating a growing demand for traditional pay TV services in these regions. Conversely, established markets like China and the United States witnessed a significant decline in subscriptions, highlighting a consumer preference for alternative viewing options like streaming services.
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Change in pay TV subscription numbers worldwide between 2022 and 2028, by country
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Digital TV Europe. (November 16, 2023). Change in pay TV subscription numbers worldwide between 2022 and 2028, by country [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/1461540/change-in-pay-tv-subscription-numbers-by-country/
Digital TV Europe. "Change in pay TV subscription numbers worldwide between 2022 and 2028, by country ." Chart. November 16, 2023. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/1461540/change-in-pay-tv-subscription-numbers-by-country/
Digital TV Europe. (2023). Change in pay TV subscription numbers worldwide between 2022 and 2028, by country . Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/1461540/change-in-pay-tv-subscription-numbers-by-country/
Digital TV Europe. "Change in Pay Tv Subscription Numbers Worldwide between 2022 and 2028, by Country ." Statista, Statista Inc., 16 Nov 2023, https://www.statista.com/statistics/1461540/change-in-pay-tv-subscription-numbers-by-country/
Digital TV Europe, Change in pay TV subscription numbers worldwide between 2022 and 2028, by country Statista, https://www.statista.com/statistics/1461540/change-in-pay-tv-subscription-numbers-by-country/ (last visited June 27, 2025)
Change in pay TV subscription numbers worldwide between 2022 and 2028, by country [Graph], Digital TV Europe, November 16, 2023. [Online]. Available: https://www.statista.com/statistics/1461540/change-in-pay-tv-subscription-numbers-by-country/
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