Marketing executives' opinion on influencer marketing challenges UAE 2023

Published by Statista Research Department, Mar 27, 2025

In a survey conducted in March 2023, nearly 80 percent of surveyed marketing executives in the United Arab Emirates believed that determining the return on investment (ROI) was one of the major challenges for influencer marketing in 2023. Nearly 44 percent said that choosing the right influencer is also a critical challenge. For 2.6 percent of surveyed executives, their influencer marketing strategy was flexible, and they made adjustments according to their business needs.

Share of marketing executives' opinion on influencer marketing challenges in the United Arab Emirates in 2023

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Release date

May 2023

Region

United Arab Emirates, MENA

Survey time period

March 2023

Method of interview

Online survey

Supplementary notes

Survey question: What do you see as top Influencer marketing challenges in 2023? 

Note: Note: Some figures have been rounded for better understanding.

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