According to the source's analysis based on more than 26 thousand advertising account and more than 211 thousand ad campaigns, app promotions were the most used Facebook ad objective with highest average budget globally amounting to 1,957 U.S. dollars in January and February 2024. Leads came second, with 476 dollars in campaign budgeting.
Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective
(in U.S. dollars)
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Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective
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Metricool. (February 22, 2024). Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars) [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool. "Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars)." Chart. February 22, 2024. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool. (2024). Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars). Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool. "Budgets Spent for Most Used Facebook Advertising Campaign Worldwide in January and February 2024, by Objective (in U.S. Dollars)." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1461847/most-used-facebook-ad-campaign-budgets/
Metricool, Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars) Statista, https://www.statista.com/statistics/1461847/most-used-facebook-ad-campaign-budgets/ (last visited May 07, 2025)
Budgets spent for most used Facebook advertising campaign worldwide in January and February 2024, by objective (in U.S. dollars) [Graph], Metricool, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1461847/most-used-facebook-ad-campaign-budgets/
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