U.S. platforms used for online shopping inspiration or research 2024, by age group

According to a 2024 survey, Amazon was the most used website or app by online shoppers in the United States for shopping inspiration and researching products being considered for purchase. Over 80 percent of respondents older than 35 years old used the platform for shopping inspiration, while more than 62 percent of respondents in this age group used it for researching items considered for purchase. Channels like Walmart, Target and eBay also remain popular for both usages. However, search engines were also mentioned by respondents, particularly for researching potential products to be acquired. Notably, social media and video platforms were increasingly used by respondents aged from 18 to 34 years, with 29 to 40 percent of respondents in this age range using these platforms for both inspiration and consideration of purchases.