In the U.S., a significant shift in television subscription was revealed from 2016 to 2024. MVPDs had a steady decline, with subscribers dropping from 99.2 million to an estimated 55.3 million. On the other hand, vMVPD platforms experienced a substantial growth, surging from one million to over 17 million during the same period. These changes reflect the preference for internet-delivered entertainment, supplanting traditional cable.
Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
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Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
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nScreenMedia. (July 7, 2024). Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
[Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/1462222/number-of-vmvpd-mvpd-and-big-tv-channel-subscribers/
nScreenMedia. "Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
." Chart. July 7, 2024. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/1462222/number-of-vmvpd-mvpd-and-big-tv-channel-subscribers/
nScreenMedia. (2024). Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/1462222/number-of-vmvpd-mvpd-and-big-tv-channel-subscribers/
nScreenMedia. "Number of Vmvpd, Mvpd, and Big Tv Channel Bundle Subscribers in The United States from 2016 to 2024
." Statista, Statista Inc., 7 Jul 2024, https://www.statista.com/statistics/1462222/number-of-vmvpd-mvpd-and-big-tv-channel-subscribers/
nScreenMedia, Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
Statista, https://www.statista.com/statistics/1462222/number-of-vmvpd-mvpd-and-big-tv-channel-subscribers/ (last visited May 05, 2025)
Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024
[Graph], nScreenMedia, July 7, 2024. [Online]. Available: https://www.statista.com/statistics/1462222/number-of-vmvpd-mvpd-and-big-tv-channel-subscribers/
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