Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024

Published by
Julia Stoll,
Jun 23, 2025

In the U.S., a significant shift in television subscription was revealed from 2016 to 2024. MVPDs had a steady decline, with subscribers dropping from **** million to an estimated **** million. On the other hand, vMVPD platforms experienced a substantial growth, surging from *** million to over ** million during the same period. These changes reflect the preference for internet-delivered entertainment, supplanting traditional cable.

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Number of vMVPD, MVPD, and big TV channel bundle subscribers in the United States from 2016 to 2024

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Release date

July 2024

Region

United States

Survey time period

2016 to 2024

Supplementary notes

*Partial year.

Some figures came from previous publications.

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Statistics on " Pay TV in the United States "

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Overview

5

Companies

8

Consumer behavior

6

Cord cutters

6

vMVPDs

5

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Topics

Pay TV in the United StatesPay TV in the United Kingdom (UK)Cable TV in the United StatesCable newsCord-cutting in the United States
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