In 2023, the average monthly expenditure on makeup products among men in Japan exceeded 1.3 thousand Japanese yen. That year, men's average beauty expenditure exceeded three thousand yen, with skincare accounting for the largest share.
Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023
(in Japanese yen)
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Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023
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Original question: "Please tell us the monthly amount you spend on makeup products."
Figures are based on a survey question with a single-choice format, in which price ranges were given. Average expenditure was calculated by using the median value of the choices. The calculation included respondents who did not spend any money on beauty.
100 Japanese yen equal 0.66 U.S. dollars or 0.61 euros as of April 2024.
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Hot Pepper Beauty Academy. (December 7, 2023). Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023 (in Japanese yen) [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy. "Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023 (in Japanese yen)." Chart. December 7, 2023. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy. (2023). Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023 (in Japanese yen). Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy. "Average Monthly Makeup Cosmetics Expenditure of Men in Japan from 2020 to 2023 (in Japanese Yen)." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1462712/japan-men-monthly-makeup-expenditure/
Hot Pepper Beauty Academy, Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023 (in Japanese yen) Statista, https://www.statista.com/statistics/1462712/japan-men-monthly-makeup-expenditure/ (last visited May 18, 2025)
Average monthly makeup cosmetics expenditure of men in Japan from 2020 to 2023 (in Japanese yen) [Graph], Hot Pepper Beauty Academy, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1462712/japan-men-monthly-makeup-expenditure/
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