The market size of quick commerce in Turkey grew significantly from **** billion Turkish lira in 2019 to over ***** billion Turkish lira in 2024. Quick commerce, also known as q-commerce, is a faster form of e-commerce where online orders are typically delivered in less than an hour.
Q-commerce rise in Turkey
Quick commerce is becoming more popular in Turkey, particularly in cities. In 2024, q-commerce occupied more than ***** percent of the country's total e-commerce revenue. Food and grocery delivery accounted for the largest share of the revenue.
Q-commerce implications for the Turkish economy
According to Ömer Faruk Ergün, Senior E-Commerce Expert at the Turkish Ministry of Trade, not only does this trend reflect changing consumer behavior, but it also has implications for city planning and the labor market. As the online food delivery market grows, there is a growing competition among providers as well as an increasing number of couriers on the streets, whose working conditions need to be considered. In 2025, over ** million people in Turkey were estimated to use food delivery services.
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Ministry of Trade Turkey, & Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). (May 6, 2025). Market size of quick commerce in Turkey from 2019 to 2024 (in billion Turkish lira) [Graph]. In Statista. Retrieved June 23, 2025, from https://www.statista.com/statistics/1462931/turkey-market-size-of-q-commerce/
Ministry of Trade Turkey, und Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). "Market size of quick commerce in Turkey from 2019 to 2024 (in billion Turkish lira)." Chart. May 6, 2025. Statista. Accessed June 23, 2025. https://www.statista.com/statistics/1462931/turkey-market-size-of-q-commerce/
Ministry of Trade Turkey, Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). (2025). Market size of quick commerce in Turkey from 2019 to 2024 (in billion Turkish lira). Statista. Statista Inc.. Accessed: June 23, 2025. https://www.statista.com/statistics/1462931/turkey-market-size-of-q-commerce/
Ministry of Trade Turkey, and Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade). "Market Size of Quick Commerce in Turkey from 2019 to 2024 (in Billion Turkish Lira)." Statista, Statista Inc., 6 May 2025, https://www.statista.com/statistics/1462931/turkey-market-size-of-q-commerce/
Ministry of Trade Turkey & Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade), Market size of quick commerce in Turkey from 2019 to 2024 (in billion Turkish lira) Statista, https://www.statista.com/statistics/1462931/turkey-market-size-of-q-commerce/ (last visited June 23, 2025)
Market size of quick commerce in Turkey from 2019 to 2024 (in billion Turkish lira) [Graph], Ministry of Trade Turkey, & Expert(s) (Ömer Faruk Ergün, Senior E-Commerce Expert at the Ministry of Trade), May 6, 2025. [Online]. Available: https://www.statista.com/statistics/1462931/turkey-market-size-of-q-commerce/
