According to a survey conducted in South Korea in 2024, cheaper fees were the reason for switching music streaming services in the case of every platform. YouTube Music saw the largest increase in new customers due to better prices, with almost 60 percent of respondents reporting having chosen the platform because of that.
Advertisement
Advertisement
Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform
Characteristic
Cheaper fees
Mobile phone carrier's affiliated music service changed
More music I like
Only used previous service because of an event/short-term benefit
among people who have switched music streaming or download services
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding.
Respondents count by streaming service was as follows: YouTube Music (paid): 287 YouTube (free): 238 Genie: 91 FLO: 85 Melon: 307 Naver VIBE: 36 Apple Music: 54 Spotify: 27
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Korea Creative Content Agency. (November 29, 2024). Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. "Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform." Chart. November 29, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. (2024). Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency. "Reasons for Switching to Music Streaming or Download Services in South Korea as of June 2024, by Platform." Statista, Statista Inc., 29 Nov 2024, https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
Korea Creative Content Agency, Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform Statista, https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/ (last visited June 26, 2025)
Reasons for switching to music streaming or download services in South Korea as of June 2024, by platform [Graph], Korea Creative Content Agency, November 29, 2024. [Online]. Available: https://www.statista.com/statistics/1463166/south-korea-music-streaming-service-change-reasons-by-new-service/
