As of March 2024, about 55 percent of Gen Z adults surveyed in the United States expressed support for brands using generative artificial intelligence (AI) for personalized recommendations. Among millennials and Gen Xers, the share reached 67 and 54 percent, respectively.
Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation
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Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation
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Dentsu. (March 26, 2024). Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu. "Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation." Chart. March 26, 2024. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu. (2024). Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu. "Consumer Support to Brands Using Artificial Intelligence (Ai) to Offer Personalized Recommendations in The United States as of March 2024, by Generation." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
Dentsu, Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation Statista, https://www.statista.com/statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/ (last visited May 16, 2025)
Consumer support to brands using artificial intelligence (AI) to offer personalized recommendations in the United States as of March 2024, by generation [Graph], Dentsu, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1463198/consumer-support-brands-ai-personalized-recommendations-generation-united-states/
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