Share of online beauty shoppers in Sweden 2023, by age group

Published by Statista Research Department, Apr 26, 2024

In 2023, people between the ages of 25 and 34 bought the most cosmetic, beauty, or wellness-related products online in Sweden. That year, around 43 percent of them indulged in online beauty purchases. Another age group with a significant share of beauty shoppers was the 35-44 age group, with 39 percent. Those between 75 and 85 purchased the least beauty products via the internet, at only eight percent. 

Share of online cosmetic, beauty, and wellness product shoppers in Sweden in 2023, by age group

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Release date

April 2024

Region

Sweden

Survey time period

2023

Age group

16-85 years

Method of interview

Online interview

Supplementary notes

The date of release is the date of access.

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Overview

5

Sweden

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Finland

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Topics

Beauty and personal care e-commerce in the NordicsBeauty and personal care e-commerce in the United StatesBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce worldwideBeauty and personal care e-commerce in Latin America
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