Preferred purchase channel for apparel shopping India 2024

Published by A. Minhas, Jun 25, 2025

A survey conducted in April 2024 indicated that nearly **** of Indian consumers preferred visiting physical stores for apparel shopping. Comparatively,***** percent of respondents shopped for clothing through online platforms. 

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Preferred purchase channel for apparel shopping in India as of April 2024

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Release date

April 2024

Region

India

Survey time period

April 22, 2023

Number of respondents

12,002 respondents

Special properties

across 323 districts in India

Method of interview

Online survey

Supplementary notes

Survey question: “How does your household generally purchase apparel or clothing?” 

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