Online GMV of major cosmetic brands China 2024

Published by
Xin Ou,
Jun 23, 2025

From January to November 2024, L'Oréal recorded an online gross merchandise volume (GMV) of around ***** billion yuan in China, the highest among leading beauty and cosmetic brands. On the list of the leading 20 brands in terms of GMV, there were 13 foreign brands and only seven domestic brands. However, domestic brands witnessed a significant year-over-year growth in general.

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Online gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China from January to November 2024 (in billion yuan)

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Release date

January 2025

Region

China

Survey time period

January to November 2024

Supplementary notes

Figures have been rounded.

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of April 2025). 

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