Marketing objectives in the UK 2024

Published by Statista Research Department, May 6, 2025

During a 2024 survey carried out among in-house and agency marketers from the United Kingdom (UK), one in three respondents stated that investing in campaign effectiveness measurement solutions was their top marketing priority. Some 23 percent said contextual marketing was one of their priorities.

Marketing priorities in the United Kingdom (UK) as of August 2024

CharacteristicShare of respondents
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Showing entries 1 to 11 (11 entries in total)
Statistic: Marketing priorities in the United Kingdom (UK) as of August 2024

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Sources

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Release date

November 2024

Region

United Kingdom

Survey time period

July and August 2024

Number of respondents

500*

Special properties

among agency and in-house marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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