Sources of advanced TV ad budgets in the UK 2023

Published by Statista Research Department, May 3, 2024
During a 2023 survey carried out among marketers from the United Kingdom, 88 percent of respondents said they expected to allocate more budgets to video streaming platforms in the future. Roughly one fifth said they would be reallocating TV budget for that purpose.

Sources of advanced TV ad budgets according to marketers in the United Kingdom (UK) as of September 2023

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among in-house and agency marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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Consumer insights

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Spotlight: connected TV

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