Digital media spend share India 2024, by industry

Published by
Tanushree Basuroy,
May 5, 2025

In 2024, the FMCG vertical contributed the highest share of digital media spends in India, accounting for 34 percent. The e-commerce industry followed by a significant margin. The digital media industry was valued at over 490 billion Indian rupees that year.

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Distribution of digital media spending in India in 2024, by industry

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Release date

February 2025

Region

India

Survey time period

2024

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2025 started in April 2024 and ended in March 2025.

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