Digital marketing spends India FY 2018-2025

Published by
Tanushree Basuroy,
Apr 23, 2025

Digital marketing spends in India were projected to grow to 489 billion Indian rupees in fiscal year 2025, a 20 percent increase from the previous year. This reflects the steadily growing trend of digital marketing expenditure in the country since financial year 2018.

Annual digital marketing spending in India from fiscal year 2018 to 2024, with an estimate for 2025 (in billion Indian rupees)

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Release date

December 2024

Region

India

Survey time period

FY 2018 to FY 2024

Supplementary notes

*Estimate

One Indian rupee is equal to 0.011 euros and 0.012 U.S. dollars as of April 2025.

India's financial year begins in April and ends in March. For example, FY 2024 started in April 2023 and ended in March 2024.

Values have been rounded for clarity.

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