According to a survey of adults in the United Kingdom (UK) from January to February 2024, around seven in ten respondents asked an organization to stop sending them marketing communication through electronic means. Furthermore, over 30 percent refused to provide an organization with biometric data.
Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024
Characteristic
Share of respondents
Asked an organization to stop sending me marketing through electric means
66%
Refused to provide an organization with biometric data
30%
Asked an organization to delete any personal information/data they had collected about me
28%
Asked that an organization restrict or limit how they use any personal information/data they hold about me
26%
Asked an organization to stop using my personal information/data altogether
24%
Asked to see the privacy of an organization that holds information/data about me
22%
Asked an organization to provide me with a copy of all my personal information/data
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Information Commissioner's Office. (September 24, 2024). Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office. "Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024." Chart. September 24, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office. (2024). Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office. "Most Common Ways of Exercising Data Privacy Rights among Adults in The United Kingdom (Uk) as of February 2024." Statista, Statista Inc., 24 Sep 2024, https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
Information Commissioner's Office, Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024 Statista, https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/ (last visited June 05, 2025)
Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024 [Graph], Information Commissioner's Office, September 24, 2024. [Online]. Available: https://www.statista.com/statistics/1464683/uk-adults-exercising-data-privacy-laws/
