During a September 2023 survey among in-house marketing decision-makers in the United States, 61 percent of respondents said changes were necessary in the area of quality in order to keep up with generational shifts. Sustainability was cited by 55 percent of the interviewees.
Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023
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RR Donnelley. (December 7, 2023). Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley. "Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023." Chart. December 7, 2023. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley. (2023). Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley. "Leading Areas Where Changes Were Necessary to Keep Pace with Generational Shifts According to Marketers in The United States as of September 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
RR Donnelley, Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023 Statista, https://www.statista.com/statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/ (last visited June 06, 2025)
Leading areas where changes were necessary to keep pace with generational shifts according to marketers in the United States as of September 2023 [Graph], RR Donnelley, December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1464719/marketing-areas-needing-change-keep-pace-generational-shifts/
