As of October 2024, the internet users in the United Kingdom reached 98.4 percent of the country's Generation Z consumers. At the same time, digital video viewing had a penetration rate of 96.3 percent among this young generation. Podcast listening was possible for 43.4 percent of UK Gen Zers.
Based on at least once-a-month usage; video and podcast consumption include streaming and downloads; podcasts are audio-first serialized episodes, including those accessed via video-sharing platforms like YouTube.
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eMarketer. (November 8, 2024). Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions) [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer. "Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions)." Chart. November 8, 2024. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer. (2024). Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions). Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer. "Share of Gen Z Users in The United Kingdom (Uk) Engaging with Selected Types of Online Media as of March 2024 (in Millions)." Statista, Statista Inc., 8 Nov 2024, https://www.statista.com/statistics/1464793/uk-gen-z-use-type-of-media/
eMarketer, Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions) Statista, https://www.statista.com/statistics/1464793/uk-gen-z-use-type-of-media/ (last visited June 20, 2025)
Share of Gen Z users in the United Kingdom (UK) engaging with selected types of online media as of March 2024 (in millions) [Graph], eMarketer, November 8, 2024. [Online]. Available: https://www.statista.com/statistics/1464793/uk-gen-z-use-type-of-media/
