During a survey conducted in the United States in the first quarter of 2024 among marketers working at organizations running print marketing campaigns, ** percent of respondents selected customer feedback as a primary source for first-party data for print vendors' personalized communications. Around ** percent chose customer demographics.
Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024
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RR Donnelley. (April 10, 2024). Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley. "Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024." Chart. April 10, 2024. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley. (2024). Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley. "Leading First-party Data Sources for Print Vendors' Personalized Communications According to Marketers in The United States as of The 1st Quarter of 2024." Statista, Statista Inc., 10 Apr 2024, https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
RR Donnelley, Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024 Statista, https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/ (last visited July 08, 2025)
Leading first-party data sources for print vendors' personalized communications according to marketers in the United States as of the 1st quarter of 2024 [Graph], RR Donnelley, April 10, 2024. [Online]. Available: https://www.statista.com/statistics/1464803/first-party-data-sources-print-vendors-marketers-united-states/
