U.S. consumers' favorite decade for fashion in 2023, by age

Published by Statista Research Department, Jun 27, 2025

Almost ********* of the youngest age group surveyed, aged 18 to 29, named the 2020s as their favorite decade for fashion. Among 45 to 65-year-olds, a similar share said that the 1980s was the period for the best fashion.

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Favorite decade for fashion among consumers in the United States in 2023, by age

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Release date

November 2023

Region

United States

Survey time period

September 26 to October 2, 2023

Number of respondents

1,999 respondents

Age group

18 years and older

Special properties

U.S. adult citizens

Supplementary notes

The survey asked respondents which of the following periods they thought had the best fashion?

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