Popular home appliances among late twenties on social media in China 2024

Published by
Lai Lin Thomala,
Jun 23, 2025

Electric kettles were the most sought-after household appliance item among the late twenties consumers in China. In February 2024, almost a ***** of such users had consumed content related to electric kettles on social media. This consumer group also showed a strong interest in ******* and **************.

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Home appliances grabbing most attention among late twenties on social media in China in February 2024

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Release date

April 2024

Region

China

Survey time period

February 2024

Age group

24-30 years

Supplementary notes

According to the source, the level of interest refers to the proportion of users browsing for particular terms or topics among all the niche users.

Social media platforms concerned in this report include: Douyin, Kuaishou, Xiaohongshu, Bilibili, Weibo, and WeChat Official Accounts.

The top ten items were selected based on the Target Group Index (TGI).

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