In 2023, consumers aged between 18 and 24 years and those aged between 25 and 34 years together accounted for about 78 percent of the consumers of men's color cosmetic products in China. Young consumers were the main force of China's men's makeup consumption.
Distribution of consumers of men's color cosmetic products in China in 2023, by age group
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Tmall, & Tmall Innovation Center, & Flywheel Digital. (March 26, 2024). Distribution of consumers of men's color cosmetic products in China in 2023, by age group [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/1465703/china-male-makeup-consumer-breakdown-by-age/
Tmall, und Tmall Innovation Center, und Flywheel Digital. "Distribution of consumers of men's color cosmetic products in China in 2023, by age group." Chart. March 26, 2024. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/1465703/china-male-makeup-consumer-breakdown-by-age/
Tmall, Tmall Innovation Center, Flywheel Digital. (2024). Distribution of consumers of men's color cosmetic products in China in 2023, by age group. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/1465703/china-male-makeup-consumer-breakdown-by-age/
Tmall, and Tmall Innovation Center, and Flywheel Digital. "Distribution of Consumers of Men's Color Cosmetic Products in China in 2023, by Age Group." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/1465703/china-male-makeup-consumer-breakdown-by-age/
Tmall & Tmall Innovation Center & Flywheel Digital, Distribution of consumers of men's color cosmetic products in China in 2023, by age group Statista, https://www.statista.com/statistics/1465703/china-male-makeup-consumer-breakdown-by-age/ (last visited May 10, 2025)
Distribution of consumers of men's color cosmetic products in China in 2023, by age group [Graph], Tmall, & Tmall Innovation Center, & Flywheel Digital, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/1465703/china-male-makeup-consumer-breakdown-by-age/
