Share of time spent on mobile apps worldwide 2024, by category

In 2024, more than 35 percent of the time that users worldwide spent on mobile devices was spent on social media apps. Entertainment apps represented the second most engaging category for mobile users, with a share of 32.7 percent of the total time spent on mobile apps. Utility and productivity apps were the third most engaging apps for global users, with around 14 percent of the total time spent on mobiles being spent on apps in this category.