In 2023, Huawei garnered the most celebrity collaborations on Weibo, with 186 celebrities promoting the brand on the platform. Meanwhile, pharmaceutical companies, internet giants, industrial firms, and others also made substantial investments in celebrity branding on Weibo.
Number of celebrity collaborations on Weibo in China in 2023, by brand
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Number of celebrity collaborations on Weibo in China in 2023, by brand
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of celebrity collaborations on Weibo in China in 2023, by brand [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1465802/china-brands-with-most-celebrity-partnerships-on-weibo/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Number of celebrity collaborations on Weibo in China in 2023, by brand." Chart. April 9, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1465802/china-brands-with-most-celebrity-partnerships-on-weibo/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Number of celebrity collaborations on Weibo in China in 2023, by brand. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1465802/china-brands-with-most-celebrity-partnerships-on-weibo/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Number of Celebrity Collaborations on Weibo in China in 2023, by Brand." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465802/china-brands-with-most-celebrity-partnerships-on-weibo/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Number of celebrity collaborations on Weibo in China in 2023, by brand Statista, https://www.statista.com/statistics/1465802/china-brands-with-most-celebrity-partnerships-on-weibo/ (last visited May 17, 2025)
Number of celebrity collaborations on Weibo in China in 2023, by brand [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465802/china-brands-with-most-celebrity-partnerships-on-weibo/
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