In 2023, the three brands with the most celebrity collaborations on Xiaohongshu in China were Jmoon, Gemo, and Amiro — all domestic beauty device brands. They partnered with
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celebrities on Xiaohongshu respectively throughout the year.
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Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand
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Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo). (April 9, 2024). Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1465981/china-brands-with-most-celebrity-collaborations-on-xiaohongshu/
Various sources (EntGroup, und 163.com, und China Advertising Association, und Reli Yanjiusuo). "Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand." Chart. April 9, 2024. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1465981/china-brands-with-most-celebrity-collaborations-on-xiaohongshu/
Various sources (EntGroup, 163.com, China Advertising Association, Reli Yanjiusuo). (2024). Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1465981/china-brands-with-most-celebrity-collaborations-on-xiaohongshu/
Various sources (EntGroup, and 163.com, and China Advertising Association, and Reli Yanjiusuo). "Number of Celebrity Collaborations on Xiaohongshu in China in 2023, by Brand." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/1465981/china-brands-with-most-celebrity-collaborations-on-xiaohongshu/
Various sources (EntGroup & 163.com & China Advertising Association & Reli Yanjiusuo), Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand Statista, https://www.statista.com/statistics/1465981/china-brands-with-most-celebrity-collaborations-on-xiaohongshu/ (last visited July 13, 2025)
Number of celebrity collaborations on Xiaohongshu in China in 2023, by brand [Graph], Various sources (EntGroup, & 163.com, & China Advertising Association, & Reli Yanjiusuo), April 9, 2024. [Online]. Available: https://www.statista.com/statistics/1465981/china-brands-with-most-celebrity-collaborations-on-xiaohongshu/
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