In China, Jia Nailiang achieved the highest sales revenue through live commerce sessions in 2023, exceeding 160 billion yuan. Zuo Yan and Chai Biyun were head-to-head as the second and the third, with 129 billion yuan and 127 billion yuan respectively.
Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue
(in billion yuan)
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Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue
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Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo). (April 8, 2024). Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan) [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup, und Sohu, und China Advertising Association, und Reli Yanjiusuo). "Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan)." Chart. April 8, 2024. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup, Sohu, China Advertising Association, Reli Yanjiusuo). (2024). Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan). Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup, and Sohu, and China Advertising Association, and Reli Yanjiusuo). "Leading Celebrities in Douyin's Live Commerce in China in 2023, by Sales Revenue (in Billion Yuan)." Statista, Statista Inc., 8 Apr 2024, https://www.statista.com/statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
Various sources (EntGroup & Sohu & China Advertising Association & Reli Yanjiusuo), Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan) Statista, https://www.statista.com/statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/ (last visited May 15, 2025)
Leading celebrities in Douyin's live commerce in China in 2023, by sales revenue (in billion yuan) [Graph], Various sources (EntGroup, & Sohu, & China Advertising Association, & Reli Yanjiusuo), April 8, 2024. [Online]. Available: https://www.statista.com/statistics/1466039/china-douyin-live-commerce-sales-revenue-leading-celebrities/
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