During an early 2024 survey carried out among advertising professionals from Europe, around ** percent said they were evaluating contextual advertising as a future alternative to third-party cookies, while approximately ** percent reported evaluating publisher-provided identifiers (first-party identifiers).
Original question: "Which alternatives to third-party cookies are you evaluating for the future? (Please select all that apply)"Â The source does not provide a survey date. The date provided is the publication date.
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IAB Europe. (February 28, 2024). Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1466995/alternatives-third-party-cookie-europe/
IAB Europe. "Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024." Chart. February 28, 2024. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1466995/alternatives-third-party-cookie-europe/
IAB Europe. (2024). Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1466995/alternatives-third-party-cookie-europe/
IAB Europe. "Alternatives to Third-party Cookies under Evaluation According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1466995/alternatives-third-party-cookie-europe/
IAB Europe, Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024 Statista, https://www.statista.com/statistics/1466995/alternatives-third-party-cookie-europe/ (last visited July 12, 2025)
Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024 [Graph], IAB Europe, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1466995/alternatives-third-party-cookie-europe/
