Instagram: most used hashtags 2025
As of February 2025, #love was the most used hashtag on Instagram, being included in over *********** posts on the social media platform. #Instagood and #instagram were used over *********** times as of early 2025.
Advertisement
Advertisement
Most popular hashtags on Instagram of all time as of February 2025 (in millions)
Log in or register to access precise data.
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Social media usage worldwide
Overview
7
- Premium Statistic Number of global social network users 2017-2028
- Premium Statistic Global social network penetration 2019-2028
- Premium Statistic Social media revenue of selected companies 2023
- Basic Statistic Social network users in selected countries in 2025 and 2030
- Premium Statistic Social media: global penetration rate 2025, by region
- Basic Statistic Number of worldwide social media users 2025, by region
- Basic Statistic Social media: active usage penetration in selected countries and territories 2025
Benchmark
7
- Basic Statistic Most used social networks 2025, by number of users
- Basic Statistic Gender distribution of social media audiences worldwide 2025, by platform
- Basic Statistic Global year-on-year social media audience growth 2025
- Premium Statistic Most valuable media & entertainment brands worldwide 2024
- Premium Statistic Net worth of the richest social media entrepreneurs 2025
- Premium Statistic Leading iPhone social media apps worldwide 2024, by downloads
- Premium Statistic Leading Android apps worldwide 2025, by downloads
Usage
4
Facebook
6
- Premium Statistic Facebook users worldwide 2017-2027
- Basic Statistic Countries with the most Facebook users 2025
- Basic Statistic Facebook: countries with the highest Facebook reach 2025
- Basic Statistic Facebook: distribution of global audiences 2025, by age and gender
- Basic Statistic Facebook: number of daily active users worldwide 2011-2023
- Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
Instagram
8
- Premium Statistic Instagram: countries with the highest audience reach 2025
- Basic Statistic Instagram: distribution of global audiences 2025, by age group
- Basic Statistic Instagram: distribution of global audiences 2025, by gender
- Basic Statistic Instagram: distribution of global audiences 2025, by age and gender
- Premium Statistic Instagram accounts with the most followers worldwide 2025
- Basic Statistic Instagram: favorite types of posts for global users 2023
- Premium Statistic Instagram: most popular posts as of 2025
- Premium Statistic Instagram: most used hashtags 2025
TikTok
8
- Premium Statistic Countries with the most TikTok users 2025
- Basic Statistic TikTok penetration in selected countries and territories 2025
- Basic Statistic TikTok global quarterly downloads 2018-2024
- Premium Statistic Global TikTok downloads 2023, by country
- Premium Statistic TikTok: distribution of global audiences 2025, by gender
- Premium Statistic TikTok: distribution of global audiences 2025, by age and gender
- Premium Statistic Most popular TikTok users worldwide 2025
- Basic Statistic Most liked TikTok videos of all time 2023
Data requests
5
- Basic Statistic Global Facebook user data requests from federal agencies H1 2013- H2 2024
- Basic Statistic Facebook user data requests from federal agencies & governments H1 2024, by country
- Basic Statistic U.S. Facebook data requests from government agencies 2013-2023
- Premium Statistic Snapchat: user data requests by U.S. federal authorities 2014-2024
- Basic Statistic TikTok: account removed 2020-2024, by reason
Social media subscriptions
4
Social media marketing and advertising
7
- Premium Statistic Largest social media advertising markets worldwide 2023
- Premium Statistic Social network ad spending per user worldwide 2017-2027
- Basic Statistic Leading social media platforms used by marketers worldwide 2024
- Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2024
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
- Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2024
- Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
DataReportal. (February 5, 2025). Most popular hashtags on Instagram of all time as of February 2025 (in millions) [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/1468841/instagram-most-used-hashtags/
DataReportal. "Most popular hashtags on Instagram of all time as of February 2025 (in millions)." Chart. February 5, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/1468841/instagram-most-used-hashtags/
DataReportal. (2025). Most popular hashtags on Instagram of all time as of February 2025 (in millions). Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/1468841/instagram-most-used-hashtags/
DataReportal. "Most Popular Hashtags on Instagram of All Time as of February 2025 (in Millions)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/1468841/instagram-most-used-hashtags/
DataReportal, Most popular hashtags on Instagram of all time as of February 2025 (in millions) Statista, https://www.statista.com/statistics/1468841/instagram-most-used-hashtags/ (last visited June 24, 2025)
Most popular hashtags on Instagram of all time as of February 2025 (in millions) [Graph], DataReportal, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/1468841/instagram-most-used-hashtags/
Advertisement