Timeframe necessary to prepare for cookie deprecation UK 2024| Statista

During a 2024 survey carried out among marketers from the United Kingdom (UK), 48 percent of respondents said they were unsure about the time their business would take to prepare for the full third-party cookie deprecation. One in five said the company they worked for would be ready in less than six months.

Timeframe necessary to prepare for third-party cookie deprecation according to marketers in the United Kingdom (UK) as of May 2024

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Release date

May 2024

More information

Region

United Kingdom

Survey time period

May 1 and 2, 2024

Number of respondents

450 respondents

Special properties

among marketers

Citation formats

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