Top podcast ad characteristics among listeners U.S. 2024

Published by
J. G. Navarro,
Jun 13, 2025
During a survey conducted among podcast consumers in the United States in the first quarter of 2024, 37 percent of respondents said they found podcast ads to be interesting. This was followed by 33 percent stating they found them to be believable.
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Leading characteristics chosen to describe podcast ads among listeners in the United States as of the 1st quarter of 2024

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Release date

May 2024

Region

North America, United States

Survey time period

Q1 2024

Number of respondents

1,300 respondents

Supplementary notes

Survey type not specified at source.
Multiple answers were possible.

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

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Topics

Video podcastsVideo streaming in EuropeVideo streaming in CanadaPodcasting IndustryYouTube
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