In 2022, MBC Groups' digital platform, Shahid, had the largest number of global viewers on its social media posts among over-the-top (OTT) platforms in the Middle East and North Africa at about 470 million. Netflix MENA followed at around 400 million viewers.
Number of social media views of over-the-top (OTT)* platforms in the Middle East and North Africa in 2022, by platform
(in millions)
*Over-the-top (OTT) are services which bypass traditional media outlets such as cable television, satellite, and offer content direct to consumers over the internet. ``
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CMA Saudi Arabia. (December 12, 2023). Number of social media views of over-the-top (OTT)* platforms in the Middle East and North Africa in 2022, by platform (in millions) [Graph]. In Statista. Retrieved May 18, 2025, from https://www.statista.com/statistics/1469843/mena-number-viewers-social-media-posts-ott-platforms/
CMA Saudi Arabia. "Number of social media views of over-the-top (OTT)* platforms in the Middle East and North Africa in 2022, by platform (in millions)." Chart. December 12, 2023. Statista. Accessed May 18, 2025. https://www.statista.com/statistics/1469843/mena-number-viewers-social-media-posts-ott-platforms/
CMA Saudi Arabia. (2023). Number of social media views of over-the-top (OTT)* platforms in the Middle East and North Africa in 2022, by platform (in millions). Statista. Statista Inc.. Accessed: May 18, 2025. https://www.statista.com/statistics/1469843/mena-number-viewers-social-media-posts-ott-platforms/
CMA Saudi Arabia. "Number of Social Media Views of Over-the-top (Ott)* Platforms in The Middle East and North Africa in 2022, by Platform (in Millions)." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1469843/mena-number-viewers-social-media-posts-ott-platforms/
CMA Saudi Arabia, Number of social media views of over-the-top (OTT)* platforms in the Middle East and North Africa in 2022, by platform (in millions) Statista, https://www.statista.com/statistics/1469843/mena-number-viewers-social-media-posts-ott-platforms/ (last visited May 18, 2025)
Number of social media views of over-the-top (OTT)* platforms in the Middle East and North Africa in 2022, by platform (in millions) [Graph], CMA Saudi Arabia, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1469843/mena-number-viewers-social-media-posts-ott-platforms/
